Multi-window performance analysis across 14, 30 & 60 day periods
Ad Account 2 (act_557226825202161)
V3 Account: Blocked (403)
Overview
Account-Level Summary
Total Spend
$1,992
Impressions
222.6K
Clicks
9,462
Link Clicks
7,489
Landing Page Views
6,085
Reach
143.1K
CTR
4.25%
CPC
$0.21
CPM
$8.94
Frequency
1.56
Healthy
Total Spend
$4,278
Impressions
500.1K
Clicks
20,380
Link Clicks
15,998
Landing Page Views
12,585
Reach
258.5K
CTR
4.08%
CPC
$0.21
CPM
$8.56
Frequency
1.93
Watch
Total Spend
$8,155
Impressions
1.06M
Clicks
40,293
Link Clicks
31,214
Landing Page Views
24,336
Reach
469.7K
CTR
3.79%
CPC
$0.20
CPM
$7.66
Frequency
2.27
Fatigue Risk
Efficiency
Cost Per Click by City (14-Day)
Grand Rapids
$0.14
Lexington
$0.19
Columbus
$0.19
Pittsburgh
$0.20
York
$0.28
Retargeting
$2.26
Landing Page Cost
Cost Per Landing Page View (14-Day)
Grand Rapids
$0.19
1,651 LPVs
York
$0.43
1,303 LPVs
Columbus
$0.30
1,244 LPVs
Lexington
$0.31
1,050 LPVs
Pittsburgh
$0.32
869 LPVs
Retargeting
N/A
Video views
Calls
Call Tracking Summary
14-Day Calls
7
3 connected (20s+)
30-Day Calls
13
6 connected (20s+)
60-Day Calls
30
14 connected (20s+)
Campaigns
Campaign Performance Breakdown
Campaign
Spend
Clicks
Link Clicks
LPVs
CTR
CPC
Calls
York | Traffic [AI Form]
$556.01
2,005
1,588
1,303
3.28%
$0.28
2
Columbus | Traffic [AI Form]
$374.25
2,019
1,589
1,244
4.88%
$0.19
2
Lexington | Traffic [AI Form]
$327.92
1,753
1,267
1,050
4.80%
$0.19
1
Grand Rapids | Traffic [AI Form]
$313.62
2,236
1,957
1,651
5.82%
$0.14
0
Pittsburgh | Traffic [AI Form]
$279.69
1,387
1,075
869
4.64%
$0.20
1
Retargeting [AI Form]
$140.07
62
13
--
0.44%
$2.26
1
TOTAL
$1,991.56
9,462
7,489
6,085
4.25%
$0.21
7
Campaign
Spend
Clicks
Link Clicks
LPVs
CTR
CPC
Calls
York | Traffic [AI Form]
$1,204.57
4,430
3,444
2,717
3.21%
$0.27
4
Columbus | Traffic [AI Form]
$809.08
4,183
3,269
2,464
4.78%
$0.19
3
Lexington | Traffic [AI Form]
$727.07
3,877
2,841
2,269
4.59%
$0.19
2
Grand Rapids | Traffic [AI Form]
$674.41
4,782
4,167
3,400
5.71%
$0.14
0
Pittsburgh | Traffic [AI Form]
$602.36
2,999
2,352
1,858
4.62%
$0.20
2
Retargeting [AI Form]
$260.82
109
--
--
0.41%
$2.39
2
TOTAL
$4,278.31
20,380
15,998
12,585
4.08%
$0.21
13
Campaign
Spend
Clicks
Link Clicks
LPVs
CTR
CPC
Calls
York | Traffic [AI Form]
$1,892.68
7,101
5,561
4,374
3.05%
$0.27
5
Columbus | Traffic [AI Form]
$1,536.87
7,665
5,930
4,362
4.62%
$0.20
5
Grand Rapids | Traffic [AI Form]
$1,373.31
9,296
8,037
6,520
5.48%
$0.15
3
Lexington | Traffic [AI Form]
$1,313.06
6,808
4,935
3,877
4.38%
$0.19
6
Recruit | All Locations
$1,028.21
5,923
4,112
3,333
3.49%
$0.17
9
Pittsburgh | Traffic [AI Form]
$1,010.88
4,975
3,835
2,989
4.49%
$0.20
2
TOTAL
$8,155.01
40,293
31,214
24,336
3.79%
$0.20
30
Frequency Trend
Ad Frequency Over Time
14-Day
1.56
Healthy
30-Day
1.93
Watch Zone
60-Day
2.27
Fatigue Risk
Frequency above 2.5x typically triggers ad fatigue. At 2.27x over 60 days, consider refreshing creatives or expanding audience targeting soon.
Analysis
Key Insights
▲
Grand Rapids: Best Efficiency
Cheapest CPC ($0.14), highest CTR (5.82%), most landing page views (1,651) in 14 days. This market has the strongest audience fit.
⚠
York: Most Expensive
$0.28 CPC is 2x Grand Rapids, lowest CTR (3.28%), highest cost per LPV ($0.43). Worth testing new creative angles or tighter targeting.
→
Recruit Campaign Stopped
The "Recruit | All Locations" campaign only appears in the 60-day window — it had the most calls (9) of any campaign but stopped running in the last 30 days.
★
V3 Account Still Blocked
Meta V3 account (act_4622624376) has returned 403 errors for 24 consecutive days. All data in this report is from Ad Account 2 only.
Next Steps
Recommendations
1
Refresh creatives before frequency hits 2.5x. The 60-day frequency is at 2.27x and climbing. New ad variations or expanded lookalike audiences would reset fatigue.
2
Shift budget toward Grand Rapids. At $0.14 CPC and 5.82% CTR, it delivers the most traffic per dollar. Consider increasing its daily budget by 25-30%.
3
Test new angles for York. York has the highest CPC ($0.28) and lowest CTR (3.28%). A/B test new headlines, images, or audience segments to improve efficiency.
4
Investigate V3 account access. The Meta V3 account has been blocked for 24 days. If it held active campaigns, those may have paused — check directly in Meta Business Manager.